Lieutenant Governor Billy Nungesser and the Louisiana Office of Tourism announce the opening of the application period for the FY2026 Cooperative Marketing Program (CMP). The program supports the promotion of tourism in Louisiana by providing grants to eligible entities for the placement of eligible media.
An eligible Applicant is a Louisiana-based convention and visitors bureau, tourist commission, destination management organization, or political subdivision of the state of Louisiana, created and/or authorized to promote tourism within its jurisdiction.
A total of $400,000 has been allocated for the FY2026 CMP and will be awarded on a first-come, first-served basis. Applicants that meet eligibility criteria can apply for a maximum award of $10,000. The CMP provides a 50% match for the placement of eligible media. Funds will be provided on a reimbursement basis.
“The Cooperative Marketing Program is an exceptional opportunity to strengthen marketing efforts and increase the number of visitors not only attending each event, but also traveling into the state. This will allow our partners an important extra push that can make a difference in a successful tourism event or campaign. The more people we can reach, the more benefit the state and parishes will see,” said Lieutenant Governor Billy Nungesser. “With more than 400 fairs and festivals around the state and countless attractions, I’m proud that the Louisiana Office of Tourism can continue to help our CVBs promote their areas.”
The FY2026 CMP application is posted on the ExploreLouisiana.com industry portal. Should funding be exhausted prior to the application close date, notification will be posted on the portal.
Application packets must be postmarked on or before Thursday, June 5, 2025, or received via email at LSchmitt@crt.la.gov or faxed to 225-342-1051, Attn: Lindsey Schmitt, by 4:30 p.m. Central on Thursday, June 5, 2025.
Applications sent via USPS should be mailed to:
Louisiana Office of Tourism
Cooperative Marketing Program
Attn: Lindsey Schmitt
P.O. Box 94291
Baton Rouge, LA 70804-9291
Applications sent via courier should be delivered to:
Louisiana Office of Tourism
Cooperative Marketing Program
Attn: Lindsey Schmitt
1051 N. Third St., Room 251
Baton Rouge, LA 70802
The application period closes Thursday, June 5, 2025.
